Galaxy unveils Schofield Stein, a humanoid modelled on CEO Choi Yong-ho, at a Seoul event

Galaxy Corporation showed Schofield Stein, a humanoid robot modelled on chief executive Choi Yong-ho, to a Korean audience on October 13, 2026, at an event called Galaxy Fail Forward at Galaxy Robot Park in Seoul’s Gangdong district. The event marked World Failure Day. Galaxy told broadcaster MTN that it built the robot in-house. The robot made its first public appearance in New York on September 21.

What happened at Galaxy Fail Forward?

Choi opened with his own record. He said the Korean-wave magazine business he started in France in 2011 went bankrupt in 2018 with close to ₩10 billion of debt, and that he founded Galaxy in 2019 with ₩1 million of capital. Galaxy reached a valuation of ₩1 trillion in December 2025. “Failure in the commercialisation process is an essential step and a valuable asset for refining a business,” Choi said, according to Wikitree. Former KAIST president Lee Kwang-hyung also spoke.

After a robot performance, Choi introduced Schofield Stein, which appeared in white with light-coloured hair, and held an on-stage conversation with it about overcoming failure. He described the robot as his “other self”. In the Q&A, which drew many families, children asked what the robot is made of and Choi explained the development direction.

What is Galaxy building with the robot?

Choi described a “Soul AI” concept in which robots learn human feelings through conversation, and said Galaxy wants to make “robots with a human heart”, according to Newstop. He said Galaxy’s physical AI is intended to be a technical base that supports people taking on bold challenges.

Galaxy has said it will unveil a limited-edition robot on October 31, 2026 and debut a robot idol in January 2027, as set out in Galaxy’s robot calendar. The company also staged a robot campaign in Times Square and at Rockefeller Center in New York on September 21 and plans to expand with bases in the US and Dubai.