Samsung Electronics chairman Lee Jae-yong visited the company’s RX (Robotics Experience) Business Promotion Office at its Seoul R&D Campus in Umyeon-dong on October 27, 2026, the fourth anniversary of his appointment, Economist Korea reported. He reviewed the robot business and its competitiveness. Yonhap reported that he looked at precise manipulation by humanoid arms and hands. He issued no anniversary message.
Why it matters: Samsung set up the RX office in July to pull its robot strategy, core technology and commercialisation into one unit. A chairman’s visit marks it as a priority.
Key Facts
- Visit: Oct 27, 2026, Seoul R&D Campus, Umyeon-dong; Lee’s fourth anniversary as chairman
- RX office: created July 2026; reports to CEO Roh Tae-moon
- Roadmap: humanoid technology roadmap expected at CES 2027
- Plan: industrial robots first, then home and service; all plants AI-autonomous by 2030
How is Samsung’s robot unit organised?
The RX office reports directly to chief executive Roh Tae-moon. Lee Dong-geon, who joined in May, heads the robotics strategy team; Economist Korea says he came from Boston Dynamics, while Yonhap described his background as Hyundai Motor Group robot strategy. Samsung bought a controlling stake in Rainbow Robotics in 2024. Shares in Rainbow Robotics rose as much as 14.22% intraday on October 28.
What comes next?
Samsung is expected to show a humanoid technology roadmap at CES 2027 in January. It plans industrial robots for its own factories first, then household and service robots, and aims to convert all its plants into AI-run autonomous factories by 2030. Earlier coverage: Samsung’s RX division and Samsung’s CES 2027 humanoid.
Frequently Asked
What is Samsung’s RX office?
The RX (Robotics Experience) Business Promotion Office, created in July 2026 to consolidate Samsung’s robot strategy, core technology and commercialisation. It reports to CEO Roh Tae-moon.
When will Samsung show its humanoid robot?
Samsung is expected to unveil a humanoid technology roadmap at CES 2027 in January.